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How to Build a Successful Mobile App in 2022?

There are billions of smartphones in use by people every day. Many people check their mobile phones every other minute. It doesn’t matter if they are at work, at home, or on the move. More of this screen time is spent in successful mobile apps. If you have a great idea for a mobile app that people want to spend their time in, then you could have access to a huge market.

The successful mobile apps have an appealing user interface, an engaging user experience, awesome features & functionalities, and they are backed by quality tools and services to help you access a global audience fast and cost-effectively. In this post, we walk through how to build a successful mobile app in 2022? – from finding your mobile app differentiators, nail it to scale it, starting with an MVP approach, working with a smart app development partner, and more. Also, read more about mobile app development in detail, and understand why you need a mobile app, and mobile app trends.

1. Find your Mobile App Differentiators

It might seem like the majority of the ideas are already taken and there’s a mobile app for everything. But that’s not the case. Let’s check the story of Instagram and how their founders identified their mobile app differentiators.

Instagram’s founders Kevin Systrom and Mike Krieger started with a mobile app called Burbn, a check-in app like FourSquare. However, they soon realized that rather than checking in, users were sharing their pictures with friends. Instagram recognized this differentiator, and they shifted their focus to the brilliant idea of a photo sharing mobile app with unique filters.

At the time, the social media ecosystem was already dominated by Facebook, where people could connect with others and share their pictures, videos, and thoughts. Despite their competitor’s success, the Instagram founders didn’t shy away from launching their app, because they knew their unique differentiators set it apart. The result? They are known as one of the most successful photo & video sharing social networking app.

So, even if your idea is similar to an existing mobile app, if your differentiators are strong, you can still succeed and grow.

2. Nail It to Scale It

While most startups believe that starting small with an MVP is the way to go, some also choose the EVP model to launch. With an EVP, you start by launching the best version of your mobile app, but smaller like a cupcake. With all the features available and the app polished to perfection, the chances of converting your early adopters are high.

Let’s explore the story of UXPin, a wireframing and prototyping company. UXPin started by prototyping notepads for designers, and they only launched it after multiple iterations. This approach helped them deliver a high-quality app in the very first launch while minimizing the resources used.

While they can have benefits for many companies, starting with an EVP isn’t the only way to succeed – most do just fine starting with an MVP.

3. Start with an MVP

While EVPs are great if your idea is extremely unique and has very little competition, most startups have to launch their mobile app quickly, before the idea is taken by a competitor.

This is where the MVP approach comes in handy, which allows you to get assurance for your mobile app idea and iterate as you collect customer feedback. If the MVP performs, you can be sure to go ahead. If it doesn’t, you can always pivot and correct the structure of action.

Companies like Spotify, Uber, Airbnb, Amazon, Facebook, and even Twitter, all from an MVP to become startup unicorns. Their founders wanted their idea to get out there quickly without exploiting all their funds.

Companies that start with an MVP can test market demands, their early app users, mitigate risks, and define a monetization strategy with customer behavior.

4. Work with Smart App Development Partner

If you think of your startup idea as your baby, and that you want to work hard to develop it on your own. But you will likely need to work smart too. Maybe that means educating yourself on the app development process like market research & analysis, wireframing & prototyping, technology selection, and more. However, even with a good understanding of the app development process, if you have never done this type of project before, it’s probably best to find a smart app development partner who can help lead you to success.

This app development partner should be someone with years of experience to develop your mobile app. Not every startup survives the tough competition, and if you want to survive and grow, you need a smart mobile app development partner like us.

Conclusion

Keep this post in mind for your mobile app success. For any startup to succeed with its idea, it’s important to follow this post. This post covers everything from finding your mobile app differentiators, nail it to scale it, starting with an MVP approach, working with a smart app development partner, and more.

As an entrepreneur, you can confidently move ahead with your ideas and turn them into a successful mobile app in 2022. As a smart mobile app development partner, we can help you to build a successful mobile app for your idea, startup, or business. Contact Us for further discussion.