Now smartphones have become the best companion in our life. We interact with the world through our smartphones, and this is more time than how much we interact with our families & friends. So questions are: Why mobile apps? Why websites? Why is it necessary for any business? Let us have a look at some reasons that would help you make up your mind on – Why Businesses Need a Mobile App and Website in 2021?
1. Increased Business Visibility
The number of smartphone users increasing day by day. Statista research report shows that 3.5 billion smartphone users in 2020 and 3.8 billion smartphone users in 2021. Also, research reports show that smartphone users spend more time online via apps and websites. So having a mobile app and website can help businesses to increase their visibility and growth. If businesses want to be visible to their customers, they should invest in acquiring a mobile app and website. Having a mobile app and website means that you will be easily accessible to your customers. Whatever business you may be running, it’s important to be easily accessible to your customers so that if they happen to require anything from you, you can easily sort them out.
2. Increased Customers Loyalty
The mobile apps and websites used to enhance customer loyalty because it allows businesses to communicate directly with their customers through their mobile app and website. Having a mobile app and website enables you to build relationships with your customers. You are connected to your customers regardless of what part of the world they may be. This connection is important since it helps cultivate customer loyalty. Having loyalty programs, promotions, bonuses, and discounts on your mobile app and website are great ways to ensure that you are always on your customer’s mind. If your customers can order food or pay for your goods or services through your mobile app and website, it makes their lives easier and you become important to them.
3. Marketing Channel
Now you do not need to print cards and brochures to increase awareness & brands of your business. The mobile app and website do all of that for your business and it’s used as a marketing tool to reach customers and more. If you have an important message you want to pass across to your customers, the fastest method to do so is through your mobile app and website. Sales and promotion messages are a tap away from your customers. If you have new products you want to market, your mobile app and website are the best channel to use. The beauty of having a mobile app and website for your customers is that they do not have to remember your address, they simply access on their smartphones or tablets and can access your services.
4. Rise in Profits
Customer satisfaction is directly proportional to sales. That said, an increase in customer satisfaction will typically increase your sales as well. The mobile app and website have been used to increase sales of goods & services and make a greater profit. For example, Domino’s Pizza has increased sales by 14.4% in the third quarter of 2020, and orders placed online through their mobile app and website.
5. Better Customer Service
The mobile app and website are available on the clock to provide a quality customer service experience at no extra cost. Customer service plays a vital role in any business. Days are gone, where a smiling salesman is used to resolve all the customer issues. The mobile app and website are game-changers that offer next-level customer service because over a billion people have a smartphone in their arms.
6. Increased Brand Awareness
When it comes to business, you want your brand to be the first thing that a customer recalls. The mobile app and website help you in increasing your brand awareness. In today’s competitive world, mobile apps and websites are the best tools for exponentially enhancing the visibility of your brand. This can be achieved by creating a mobile app and website that have features your customers will love, while at the same time is well branded and intuitively designed.
Using a mobile app and website for your business can provide many benefits. The reasons above highlight just some of how you can become a market leader by using a mobile app and website. The mobile app and website can save your business and make it future-ready. But developing a mobile app and website for your business isn’t easy. You need to know different platforms, programming languages, and other technical stuff.
To build mobile apps and websites for businesses, you need to hire experts like us. We offer quality Mobile App Development and Website Development services at an affordable price. For further assistance, you can Contact Us now.