How Culligan Grew Customer Engagement By 40% With A Shopify Platform For
Water Filtration Products
A custom Shopify eCommerce platform that turned a purely informational website into a premium store for water softeners, filtration systems, and dispensers. It supports one-time purchases, subscription-based eCommerce, and multilingual product browsing across regions.
Water Softeners
Hard Water Fix
Filtration Systems
Reverse Osmosis
Dispensers
Home & Office Use
Subscription Plans
Recurring Water Delivery
40%
35%
50%
30%
45%
Client
Culligan
Industry
Water Filtration Products
Location
Spain
Platform
Web Application
Tech Stack
Shopify
Culligan had a trusted name and strong products, but no way for customers to actually buy from them online, let alone subscribe for recurring delivery.
The Problem
A Trusted Brand With A Website That Couldn’t Sell, Or Speak The Customer’s Language.
| What Customers Expected | What The Site Delivered |
|---|---|
A way to buy products directly online |
No purchase option on the informational site |
Easy browsing across product types |
Softeners, filters & dispensers had no clear categories |
Quick answers on specs and pricing |
Product pages lacked full detail |
A store that felt premium |
Design didn't match Culligan's global brand |
Content in their own language |
Zero multilingual support limiting reach across regions |
Local payment and shipping options |
No payment gateway was set up for direct purchases |
Shopify Store Features For Water Filtration Products
Built for home users, business owners, and health-conscious buyers across Spain.
Category Browsing
Secure Checkout
Responsive Design
Account & Order History
Search & Filtering
Inquiry & Contact Forms
Shopify Admin Management
SEO-Friendly Architecture
How Buying Water Filtration Products Works in the New Store
Store Access
The customer opens the store in their preferred language.
Category Browsing
Category filters replace endless scrolling with direct navigation.
Product Comparison
Specs, variants, and pricing sit on one clean page.
Choosing Purchase Type
A one-time purchase or monthly subscription is set at checkout.
Checkout Status
Integrated payment gateway confirms the order in one step.
The Ripple Effect
| Store Upgrade | Post-Launch Results |
|---|---|
|
Complete Custom Shopify eCommerce buildout |
40% rise in online customer engagement |
|
Category browsing with dynamic metafield pages |
35% faster product discovery |
|
Shopify Admin managing the full catalogue |
50% less manual product management |
|
Responsive & multilingual mobile-first design |
30% better mobile experience |
|
A scalable Shopify build ready for subscriptions |
45% improvement in website performance |
Customers can easily explore our products, complete purchases securely, and enjoy a much smoother shopping experience. The platform has strengthened our digital presence while making product management and order processing much more efficient for our team.
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