How Wisden Delivered Live Cricket Scores 80% Faster for Millions of Fans Worldwide
A live cricket score website built for the world’s most trusted cricket brand bringing live ball-by-ball updates, multi-language commentary, player stats, cricket news and videos into one platform that finally keeps pace with the game.
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Results
80%
Faster Live Scores2X
Concurrent Users Handled60%
Uptime Improvement45%
Higher User Engagement35%
Faster Page Load
Cricket runs on seconds, not page refreshes. We realized the platform had to be rebuilt from the ground up to move at the speed of the game itself.
The Problem
160+ Years of Cricket Authority, But Its Website Crashed on Cricket's Biggest Match Days.
| What the Platform Lacked | Impact on Fans |
|---|---|
Ball-by-ball score sync |
Wickets and boundaries showed up too late |
Unified live data pipeline |
Scores and stats contradicted each other mid-match |
Mobile-first scorecard experience |
Fans on 4G lost the game to a spinning loader |
Real-time DLS updates |
Revised targets stayed wrong mid-rain delay |
Uptime for peak concurrency |
Website lags in the match's most decisive over |
The Foundation of
Real-Time Cricket Coverage
Built for cricket fans, analysts, journalists, and fantasy cricket users.
How Live Cricket Score Updates Run Through the Platform
Live Score Updates
Fans open Wisden during a live match and score updates ball by ball.
Real Time Commentary
Every delivery is described the moment it happens.
Player & Team Profiles
Flocks check batting and bowling records mid-match.
Match Fixtures & Archives
Fans browse upcoming matches and rivalry records.
Cricket News and Videos
Injury updates, match reports and videos publish the second they break.
Personalized Feed
Content prioritizes the teams and players each fan follows.
The Impact
| Match-Day Engineering | Outcome |
|---|---|
| Real-time updates with ball-by-ball sync | 80% faster live score delivery |
| Load Balancing for match-day traffic | 2X concurrent users handled during peak matches |
| High-Availability Architecture | Page speed improved by 35% |
| Mobile-first redesign for browsing | Mobile browsing got 60% smoother |
| Personalized feeds with live player stats | 45% increase in user engagement |
Our old platform couldn't keep up with the speed of modern cricket. Seven Square completely transformed the experience by delivering real-time scores, a faster website, and a platform capable of handling massive traffic during major tournaments.
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