Build a Video Streaming App like JioCinema: A Complete Guide 2023

IPL season is now officially over but IPL fever can never go out of our heads, right? Still amazed by those last two boundaries by Sir Ravindra Jadeja in the final, Such a beauty.

You might know that JioCinema crossed 3.2 Crore live viewers in this match. Have you wondered how JioCinema managed the load of more than 3 crore live viewers? How much do the app owners make money from it? Interesting isn’t it? 

This is a guide for you all to know about how video streaming apps work, make profits, and what the future holds for such apps. 

Our team researched JioCinema and here are some interesting stats you may want to know before investing in a video streaming app development.

Active Users: JioCinema has over 400 million active users.

Video Viewers: It has crossed over 1300 crore video views, during IPL 2023 finale – it has crossed over 3.2 Crore live viewers simultaneously. 

Average Watch Time: 2 hours per day

Most Watched Content: Cricket matches, Bollywood movies, TV shows

Top Markets: India, USA, Canada, and Australia 

Revenue:  JioCinema’s revenue for 2023 is estimated to be around INR 24,000 – INR 25,000 crore. This is a significant increase from the previous year when revenue was around INR 12,000 – INR 13,000 crore. 

These stats may interest you in investing and developing a video streaming app like JioCinema.

Your Guide to Getting Started with Video Streaming App Development

Here is our comprehensive guide for video streaming app development. Our team members have already delivered such video streaming apps and OTT apps. Based on our experience and case studies, we share the nitty-gritty of developing a video streaming app.

Here is the step-by-step process of developing a video streaming app like JioCinema

Decide on Basics & Clear the Clutter!

Before diving deep into the ocean of developing a video streaming app, know the types of video streaming apps.

Subscription-based Streaming Apps:  These apps require users to pay a monthly or annual subscription fee to access their content. Some popular subscription-based apps include Netflix, Hulu, Amazon Prime Video, and Disney+. These apps typically have an extensive library of movies and TV shows, including both new releases and classic titles. They also offer features like offline viewing, subtitles, and multiple simultaneous streams. 

Free, ad-supported apps: These apps are free to use, but they show ads before and during videos. Some popular free, ad-supported apps include Pluto TV, Tubi, and Crackle. These apps typically have a smaller library of movies and TV shows than subscription-based apps, but they can still be a great way to find new content. 

Live streaming apps: These apps allow users to watch live video broadcasts, such as news, sports, and music events. Some popular live-streaming apps include Twitch, YouTube Live, and Periscope. These apps are a great way to stay up-to-date on current events and to watch your favorite athletes and entertainers perform live. 

Social media apps: Many social media apps, such as Facebook, Instagram, and Twitter, allow users to share and watch videos. These apps can be a great way to find new and exciting videos, as well as to connect with friends and family. 

The best type of video streaming channel for developing a video streaming app depends on your specific needs and goals. Here are a few things to consider when deciding:

Your target audience: Who are you trying to reach with your video streaming app? If you’re targeting a general audience, a subscription-based model may be the best option. If you’re targeting a specific audience, such as gamers or sports fans, a free, ad-supported model may be a better fit.

Your content: What type of content will you be streaming? If you’re streaming high-quality, exclusive content, a subscription-based model may be the best way to recoup your costs. If you’re streaming more general, lower-quality content, a free, ad-supported model may be a more sustainable option.

Your budget: How much money do you invest in developing and marketing your video streaming app? Subscription-based apps typically require a more significant upfront investment, but they can also be more profitable in the long run. Free, ad-supported apps typically require a smaller upfront investment, but they may generate less revenue in the long run.

After deciding on the type of your next video streaming app, focus on app flow and providing a better user experience.

Find a Video Streaming App Development Team

With the increasing demand for video streaming apps, it is crucial to have a team that can deliver a high-quality product that meets the needs of your target audience.

To find the right team for video streaming app development, it is important to consider several factors. 

Team Experience: Look for a team with experience in developing video streaming apps. This experience will ensure that they have the necessary skills and knowledge to create a product that is both functional and user-friendly. 

Team’s Portfolio: Review the team’s portfolio and previous work. This will give you an idea of their capabilities and the quality of their work. Look for a team that has experience working on projects similar to yours and has a track record of delivering successful products.

Communication & Collaboration: Consider the team’s communication skills and collaboration ability. A successful video streaming app development project requires effective communication and collaboration between the development team and the client. Look for a team that is responsive, open to feedback, and willing to work closely with you to achieve your goals.

Decision-Making Approaches: Consider the team’s approach to data-driven decision-making. A successful video streaming app requires a data-driven approach to decision-making, which means that the team should be skilled at analyzing data and using it to inform their decisions. Look for a team committed to using data to measure the success of their campaigns and make informed decisions.

Choosing the right development team is crucial to the success of your project. By considering these factors you can evaluate different companies and prioritize your preferences.

Decide on App-flow and Tech-stack

After choosing the right team, now it’s time to decide on all the basic things that you need to start the project. It’s important to work closely with your development team partner to ensure that your app is designed and developed to meet your business goals and the needs of your target audience. 

Here are some tips on how to communicate effectively with your development team partner and decide on the app workflow, design, and tech stack:

Define your business goals and target audience: Before you start discussing the app workflow, design, and tech stack, it’s important to define your business goals and target audience. This will help your development team partner understand what you’re trying to achieve with the app and who you’re trying to reach.

Discuss the app workflow: The app workflow is the sequence of steps that a user will take when using your app. Brainstorm the app ideas and workflow with your development partner. Use wireframes or mockups to visualize the app workflow and get feedback from your development team partner.

Decide on the app design: Designing is the most critical part of the success of any app or website. It’s important to ensure the design is consistent with your brand’s values and messaging. Ask your development partner for design variations and be part of the designing process to get the perfect results.

Choose the tech stack: The tech stack is the combination of programming languages, frameworks, and tools that will be used to develop your app. Your tech partner already has experience working with different technologies. Discuss the tech stack with them and finalize it based on the project requirements.

Collaborate and communicate: Throughout the app development process, it’s important to collaborate and communicate with your development team partner. Have regular meetings to discuss the progress of the app development and address any issues or concerns that arise. You can use project management tools like Trello or Asana to keep track of tasks and deadlines and ensure everyone is on the same page.

By following these tips, you can work effectively with your development team partner to decide on the app workflow, design, and tech stack and ensure that your app is designed and developed to meet your business goals and the needs of your target audience.

Development, Testing, and Deployment

Before developing, conduct market research to understand the needs and preferences of the target audience. This will help in determining the features and functionality that are most important to our users.

Development: After having a clear understanding of users’ needs, you can start with the development process. This will involve designing the user interface, developing the backend infrastructure, and integrating any necessary third-party services. 

Testing: Before launching the app, ensure that the app is stable, secure, and user-friendly by testing it. This will involve both manual and automated testing to identify and fix any bugs or issues. Make developers and QA engineers both in sync so that there is no miscommunication in the end.

Deployment: After thorough testing of a video streaming app, now it’s time to launch the application. Deploy it to the app stores and make it available to all users. Also, monitor the app after launch to ensure that it continues to perform well and address any issues that arise.

Overall, the key to a successful video streaming app is to understand our users’ needs, develop a high-quality app that meets those needs, and thoroughly test and deploy the app to ensure a smooth launch.

What’s next?

Market your Video Streaming App in the right way!

It is essential that your video streaming app reaches the right set target audience and makes a profit from it. But it doesn’t come in handy. What you have to do is to make plans and strategies to make your app popular and profitable. 

Let us reveal some essential tips and tricks to market your video streaming app. It is important that the correct type of content reaches the proper set of audiences. 

Identify your target audience: The first step in any marketing strategy is identifying your target audience. Determine who your ideal customer is, what their interests are, and what type of content they are likely to watch on your app. This will help you create targeted marketing campaigns that resonate with your audience.

Leverage Social Media:  Social media is a powerful tool for promoting your video streaming app. Create social media accounts for your app and post engaging content that showcases your app’s features and benefits. Use hashtags and social media advertising to reach a wider audience.

Offer Free Trials: Offering free trials is a great way to encourage users to try your app and increase your user base. Consider offering a free trial period or a limited-time discount to attract new users.

Optimize App Store Listing: Your app store listing is the first thing users see when they search for your app. Optimize your app store listing with relevant keywords, high-quality screenshots, and a compelling description to increase your app’s visibility and attract more downloads.

Email Marketing: It is a great way to keep your users engaged and informed about new content and features on your app. Send regular newsletters and promotional emails to your users to keep them returning to your app.

Promote your content through all these tic-tacs on various platforms. This will help you build a video streaming app like JioCinema. 

A Secret Tip that helps your video streaming app boom in the Market

Focus on Features: See what you can provide that other video streaming apps do not provide already. Let’s take the example of JioCinema.

• They made the commentary available in English, Hindi, and other native languages to provide a native experience to users.
• The Hype Feature: Hype feature is there to show your support to your favorite IPL team and it shows some interesting facts about the match.
• Stats: This shows where the bowlers bowled the ball and where the batsmen scored their runs.
• Different Camera Views: JioCinema did this commendable move to attract the user’s attention by providing them the flexibility to watch matches from different camera angles.

See, this is how JioCinema stands out from other video streaming platforms. You have to discuss with your development team what you can provide something different and unique that attracts the most users to your app. 

Hire a development partner that has experience and expertise with video streaming apps.

Why Seven Square Technosoft?

Let me just showcase some main highlights of our company:

• Our team has extensive experience developing video streaming apps. We have worked with various clients, from small startups to large corporations, and have successfully delivered high-quality video streaming apps.
• We are highly skilled in market research and target audience analysis. We understand that the success of a video streaming app depends on its ability to resonate with its target audience, and we work closely with our clients to ensure that their app is designed with their target audience in mind.
• We are committed to data-driven decision-making. We use a variety of metrics and analytics tools to measure the success of our clients’ video streaming apps and make informed decisions about how to improve them over time.
• We also place a strong emphasis on collaboration and communication. We believe that the best results are achieved when we work closely with our clients to understand their needs and goals, and we are always open to discussing ideas and sharing knowledge to achieve common goals.
• We focus on details. We understand that even the most minor details can make a big difference in the success of a video streaming app, and we take great care to ensure that every aspect of our client’s apps is thoroughly planned and executed to the highest standards.

Also, We developed a video streaming web app called “Tickitbari” which provides a great user experience and functionalities to its users. 

Tickitbari is an over-the-top (OTT) app that delivers a wide variety of video content to your smartphone, tablet, or smart TV. Watch movies, TV shows, documentaries, live sports, and more, all on your own schedule.

Let’s discuss your next big thing over a cup of coffee!