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6 Factors to Consider for Mobile App Development: Build an App That Stands Out in the Market

Mobile applications enable users to examine a product’s services before placing an order and to experience the assistance of an item or a company from the comfort of their own homes. An application, also known as a mini-store, is essentially a convenient way to reach a brand or a specific firm, to reach them or their services at your leisure.

Your mobile application is meant to solve problems for your customers by making the whole process easy, so before developing a mobile application you need to consider some factors that will lead you to a successful mobile application.

Mobile applications have been a lifesaver, especially during the COVID-19 outbreak, when the availability of services and products was limited. Citizens were looking for anything that could be done with a finger to meet their daily needs and wants.

Before you begin the mobile app development, you should ask yourself and your team the following questions and try to find answers to them:

1. Do you really need an app?
2. What type of app platform do you want to launch the app on — Android, iOS, or both?
3. Are there any other apps available in the market with the same concept?
4. What is something that will make your app unique?
5. How much time and money should you invest in mobile app development?
6. Should you use app developers or online no-code platforms for app development?
7. Who will be your target audience?
8. What will be the future updates?

These answers will give you a clear picture of the app you want to develop. So, what should one keep in mind before developing a mobile application? Here are the basic requirements for meeting consumer expectations and competing in the successful application race.

Key Factors to Consider for Mobile App Development

Factors to consider for mobile app development


When you are thinking about developing an app for your business or generating business, the first and most important step is to do research. Research your app idea, target customers, competitors, market growth, market requirements, etc. Also, if necessary, you can consult a mobile app development company with your app idea.

Define your target audience & choose the right platform

Once you are past the research phase, it’s time to start making decisions. According to your app idea, app purpose, and app services, start defining the target audience. Keeping the targeted audience in mind, one can choose the launching platform for the app. Know what region, what age group, and what type of business professionals you want your app to be used by.

Set the plan to be executed

Before selecting any mobile app development company, you need to understand the basic development process. The whole mobile app development process starts with your idea and includes various phases such as brainstorming, prototyping, wireframing, designing, development, testing, releasing, launching process, upgrades, and many more. Know about tech stacks, different development methodologies, testing methods, app architecture, and project management methods.

Create an app with a smooth User Experience

User experience is the backbone of any application. In the end, it is all about how many users would like to use your app. Despite having a real problem-solver with a poor user experience, there are minimal chances of your mobile app being successful. Make sure to design the app flow properly. Also, use minimal clicks for users to navigate. A scalable app that creates a great user experience is the final outcome you should be looking for.

Know the budget

It is critical to set a budget and then divide it evenly among the entire development and launch process. You need to know that the launch and marketing phases can also cost you a little. When you’ve finalised your app idea and target market, you can contact mobile app development companies for a cost estimate before beginning the development process.

Identify the best marketing strategy

Your mobile app is a digital representation of your service or business. To generate great revenue from the app you have developed, it is important that it reach the maximum number of users. To target a wide range of users or customers, figure out the marketing strategies based on the targeted audience. Know your potential customers and then plan accordingly.

Bonus Tip: Checklist before starting the mobile app development process

1. Prioritise the needs over the wants

While there are many ways that the mobile application development process can influence one’s ideas based on what is popular in its market, our advice is to avoid making the same mistake that everyone else has. This can be tempting, but that is just temporary.

So, rather than going with what is currently popular, make a list of ideas that are best suited to the user’s needs and market insufficiencies before making a decision.

2. Examine the market

The fact that we stated that we would focus on needs does not imply that we would blur the market lines. It is just as important to read the market as it is to focus on the needs of the users; otherwise, the company will take the first sink.

  • Concentrate on where the market is leaner.
  • Seize the market opportunities.
  • In-depth study
  • Estimate the worth

3. Create a list of app concepts

It’s nearly impossible to succeed on the first try, so having a backup app plan is always a good idea. Before contacting a developer, every business owner goes through a thought process that is more than just a backup plan. During the hours that the two meet, the brainstorming process takes over and produces some of the finest best ideas in the room. A list of app ideas provides a wide range of approaches before diving into one. Sometimes ideas that aren’t part of the original app turn out to be better.

4. Create a solution-oriented app

There are many things that have yet to get the attention of the app creator, and there are many issues that need to be addressed. In such cases, the app that should be there on the market is left behind because it is not solution-oriented. Apps like Udemy, Ola, and Zomato are successful because they created an app that addresses the issues in the room by focusing on the part that users needed and providing solutions, from renting a car on zoom car to renting books on kindle, these platforms are focused on providing the solutions that users have long yearned for.

5. Validate the app concept

As there are nearly 9 million apps in the world, the chances of your app idea meeting someone else are extremely high. It is always a good idea to validate the idea first during these hours to save oneself from getting bored and getting work done that will be rejected.

Idea validation is at an all-time high, as it follows a pattern of matching the idea on whether the informed and de-risked decisions are made or not so that the company can continue to follow a pattern that is both skilled and validated, saving businesses time on bad ideas.

6. Feature finalisation

Making certain of the feature list is one of the most important tasks, as the feature list determines whether the app is worth a shot or not, so it is necessary to include the most common features. Sign-up, user profile, search, and notifications are all basic features that make an app complete. The feature list basically distinguishes the app from the competition, so make sure your app’s feature list is superior to the competition’s.

Once you are past this research, you need to consider how you want to develop the app.

  • Do you want to develop an app in-house?
  • Do you want to hire freelancers for your app development?
  • Do you want to hire an outsourced team for app development?

There are thousands of apps launching every day on the Play Store and App Store. Not many apps are successful, and before you invest your money in mobile app development, have a clear idea of what exactly you need to know while hiring mobile app developers.

Key factors to check out in the technical team behind the mobile app development

Factors to consider before hiring a mobile app development team

Experience and Expertise

Experience alone may not be sufficient for mobile app development. Look for a team that is an expert in their domain with relevant experience. This will allow you to obtain the best technical expertise from someone who has witnessed all of the ups and downs of the app development process and understands how to deal with them.

Check out their Portfolio

When you are hiring a mobile app development team or building a team you must check out their previous work. You can get an idea of the variations in the project they’ve worked on and how they can help you with your mobile app development. To sum up, you can recognize the potential in them from their previous work.

Examine the previous work reviews

Check the ratings and reviews of the developers from their previous clients and if possible you can get in touch with them to learn more about their experience with the work. This will build the authenticity you need to trust the team you choose.

There are many other factors but these are some essentials to look out for!

If you are thinking about developing a mobile application by outsourcing a mobile app development company then your search ends here! Seven Square Technosoft can help you build a robust and feature-rich application for your business. As your app will reflect your business online to your customers, it is important that you provide them with good service through the app, and for that, it is important that your app is highly engaging and feature-rich.

Have an idea for your next project? Let’s turn your idea into reality. Contact Us!


What are 5 characteristics that make a good app?

A great user experience, security, faster loading time, good app engagement, and use of the latest technologies. These are the main five characteristics but of course, there are other factors that directly affect the performance of the app.

What are the 5 phases of the app development process?

Planning, Designing, Development, Testing, and Launching are considered the main 5 phases of the app development process. Planning includes researching the app requirements, target audience, tech-stack selection, etc. The designing phase includes app-flow design and different screen designs via prototypes and wireframes, followed by the final design. The development phase is to get started with the developing modules with the decided tech stack and testing is to make sure that all the modules are working fine or not. Once the app is ready, launch the app on the platform you decided to launch.