SOUL Ethnics

SOUL Ethnics is one of the vintage embroideries and leading retailers for ready-to-wear women’s clothing in Ahmedabad, Gujarat, India with curated collections, carefully handpicked by expert woman clothes designers.

They engaged with us to transform their business from a traditional in-house boutique to a digital world. We have provided them with a complete solution from UI Design, eCommerce Website Development to launch the website using the WooCommerce platform.







E-commerce Website Development


Frontend – WordPress, HTML, CSS, JavaScript Database – MySQL


Payment Gateway, WhatsApp API, Geo Location



Client Requirement

When the client approached us they did not have any online presence so our job is to make the eCommerce website along with digitizing their business.

Problem Statement

Most of the end customers are coming from close references and every time they should visit the boutique to see if the ready-to-wear women’s clothing is available or not which is time-consuming and sometimes results in loss of business.

Solution Offered

After a comprehensive understanding of the client requirements, we quickly started with this project as we have hands-on experience and expertise in custom eCommerce website design and development. With the highest level of confidence and proficiency, our team prepared documentation to give a structural view of the entire project. Our technical experts suggested our client build a digital solution that includes a responsive eCommerce website.

Using this online store, the women can easily order their ready-to-wear clothes like lehengas, dupatta, dresses, unstitched blouses, accessories, and more. And through this e-commerce website, clients can easily manage the products, orders, inventory, payment, and more.

Also, we have suggested to the client that integrates WhatsApp API in their eCommerce website for getting a direct inquiry from their customers instead of filling the traditional form – through these buyers can reach directly via WhatsApp as this is the most common way of communication currently. Also, we have suggested some marketing strategies and SEO mechanisms to SOUL Ethnics to boost their business and generate more revenues.

Key Features We Integrated

User-Friendly Navigation

Clear navigation improves the UX of a client eCommerce site and mobile applications.

Product Gallery

Easy to list and display products with details such as picture, price, category, and content.


Easy to access inventory that allows the client to track stock quantities quickly.

Order Tracking

Integrated order tracking in a way that improved customer’s shopping experience.

Call to Action

Implemented call to action (CTA) that motivates customers to take action on an eCommerce website.

Add to Cart and Checkout

Integrated add to cart and checkout in a way that improved conversion and rise in profit.


Integrated SSL certificate for security purposes with a strong database and backend support.

WhatsApp API Integration

Integrated WhatsApp API in their eCommerce website for getting a direct inquiry from their customers instead of filling the traditional form.

Technology Stack

  • WordPress
  • WooCommerce
  • MySQL
  • JavaScript
  • HTML
  • CSS